SEO, or search engine optimisation, is all about getting your website to the other side of the dark depths of Google (other search engines are available). And without an effective SEO strategy, combined with a heavily researched content strategy, you might be stuck in the shadows (cluck that).

With such a human approach, it’s no wonder why voice search is so popular, requiring minimal effort, and providing users with a lot less information overload than a regular search engine.

Want to know more about white hat and black hat SEO? Our guide gives you the low-down - and what you should do next.